Richard M. Perloff – The Dynamics of Persuasion (2017)
2.330 ₽
Автор: Richard M. Perloff
Название книги: The Dynamics of Persuasion
Формат: PDF
Тема: Психология и динамика убеждения
Страницы: 648
Качество: Изначально компьютерное, E-book
The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities.
The sixth edition includes:
updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation;
new studies of health campaigns;
expanded coverage of social media marketing;
enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion.
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