Kathryn McKelvey – Illustrating Fashion. School of Design

Автор: Kathryn McKelvey
Название книги: Illustrating Fashion. School of Design
Формат: PDF
Жанр: Мода и дизайн
Страницы: 273
Качество: Изначально компьютерное, E-book

This is the second edition of Illustrating Fashion. A lot has happened since the first edition was published
in 1997. Digital illustration now plays an increasingly fundamental part of the illustration process. The
accessibility of computer hardware, with laptops and domestically marketed desktop machines, and software
regularly being upgraded and made more useable, means that anyone may access/use these tools
to develop their own drawing or manipulation style. These tools have not only been used to produce this
edition, but they are also included in the form of tutorials and hints and tips throughout the book to help
beginners get started. They are not exclusively used, initial drawing and the addition of hand skills to a
printed piece, play an important part in the process.
The book is also published in full colour for the first time. Colour is essential to the illustration process
and visual and written hints about its use are also included. But first an explanation about fashion
illustration.
Fashion illustration is a form of stylised drawing; it seeks to communicate not only an artistic representation,
but a sense of style. Illustrators need to be draughtsmen, able to draw in a variety of ways with a
strong awareness of the vagaries of fashion. These skills must then be applied to the commercial world
where visual communication is essential in the process of developing and selling ideas. The techniques in
this book will help to foster the necessary skills and provide the background knowledge of their
applications within the fashion industry.
This book is intended to be used by anyone wishing to study fashion illustration or design. An ability or
some experience of drawing is always an advantage but it is in no way imperative. Part of the book will
help with the development of basic drawing skills through drawing exercises, media techniques, fabric
representation and drawing for manufacture. There are a series of men’s, women’s and children’s poses
and other assets such as heads, hands and feet, shoes and boots, available for beginners. The rest of the
book provides an introduction to and application of contemporary fashion illustration.
Illustration plays a significant part in the manufacturing and marketing of fashion clothing and
accessories. The fashion business operates through a network of organisations, each having its own
function. Many different companies may deal with one garment before it eventually finds its home in the
customer’s wardrobe. At each stage the companies involved need to categorise the product visually and
describe it, either as part of the production or the marketing process. This creates a need for different
types of drawing and for special illustrative skills.
The illustrator’s traditional work of portraying fashionable styles in magazines and newspapers was
superseded by photography during the second half of the 20th century.
Illustration became more hidden from public view but it is still used extensively in the commercial development
of a garment or product and in terms of promotional and graphically oriented illustration is now
widely accessible on the Internet.
The information contained in this book reflects on the role of illustration in the fashion industry today, and
will help to understand the work of the illustrator by providing an introduction to: the recent history of
fashion illustration, drawing and media techniques, fabric representation, developing and communicating
visual concepts, illustrating and promoting new styles and drawing for manufacture – by creating
‘blueprints’ and specifications.