Ross Dowling – Cruise Ship Tourism

Автор: Ross Dowling
Название книги: Cruise Ship Tourism
Формат: PDF
Тема: Туризм
Страницы: 620
Качество: Изначально компьютерное, E-book

Completely updated and revised, the second edition of Cruise Ship Tourism covers the economic, social, and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students, and industry professionals.

This second edition:

– Reviews the fundamental principles of the industry, the cruise experience from a passenger perspective, marketing, planning, and destination development.
– Includes case studies throughout, translating theory into practical management advice.
– Comprises contributions from over 50 international contributors to portray a truly global perspective.
– Provides numerous full-color illustrations to bring the subject to life.

Brought to you by major names in the field, this new edition is a valuable ‘one-stop-shop’ for those interested in cruise ships and maritime tourism and an invaluable resource for researchers, students, and industry professionals concerned more widely with tourism and business development.