J. Daniels – International Business. Environments and Operations (15th edition)

Автор: J. Daniels
Название книги: International Business. Environments and Operations (15th edition)
Формат: PDF
Жанр: Экономические дисциплины
Страницы: 897
Качество: Изначально компьютерное, E-book

This textbook is one of the best-selling international business textbooks in both the
United States and the rest of the world. Widely used in both undergraduate and
MBA level courses, this text has had authorized translations into Spanish, Chinese,
Thai, and Russian, and it will soon be in Albanian, Korean, and Macedonian as well.
This textbook set the global standard for studying the environments and operations
of international business. The elements of success that have driven this performance
anchor our efforts to make this edition the best version yet. We believe
these efforts
result in a textbook that provides you and your students the best possible understanding
of what is happening and is likely to happen
in the world of business.
Authoritative, Relevant, Current
Students, faculty, and managers praise this book for its compelling balance between
rigorous, authoritative theory and meaningful practice within the context of a fresh,
current analysis of the international business environment. Indeed, this book not
only describes the ideas of international business but also uses contemporary examples,
scenarios, and cases to make sense of what managers do and should do. We
include multiple insights and real-world examples, which we base on our research,
discussions with managers and other stakeholders, opinions of students and professors,
and observations from traveling the world. Since 2010, the authors have traveled
individually to more than 45 countries, only a few of which overlapped. We traveled
to every region and nearly every continent, which provided significant insights
we were able to use in this edition. We believe no other textbook comes close to
successfully
blending a comprehensive review of international business theory with
exhaustive attention to what happens in the many parts of the global market. We are
confident that this new edition, by making international business ideas and practices
more meaningful than ever before, will give students a comprehensive, current view
of international business in the twenty-first century.