Harold Kerzner – Innovation Project Management

Автор: Harold Kerzner
Название: Innovation Project Management
Формат: PDF
Тема: Инновационный менеджмент
Количество страниц: 620
Качество: Компьютерное, издательское

The newly revised Second Edition of Innovation Project Management offers students and practicing professionals the tools, processes, and metrics needed to successfully manage innovation projects, providing value-based innovation project management metrics as well as guidance for how to establish a metrics management program.

The highly qualified author analyzes innovation from all sides; through this approach, Innovation Project Management breaks down traditional project management methods and explains why and how innovation projects should be managed differently.

The Second Edition includes exclusive insights from world-class organizations such as IBM, Hitachi, Repsol, Philips, Deloitte, IdeaScale, KAUST, and more. It includes six all new case studies, featuring a dive into brand management innovation from Lego. Each case study contains questions for discussion, and instructors have access to an Instructor’s Manual via the book’s companion website.

Specific ideas discussed in Innovation Project Management include:

Continuous versus discontinuous innovation, incremental versus radical innovation, understanding innovation differences, and incremental innovation versus new product development
Identifying core competencies using SWOT analysis and nondisclosure agreements, secrecy agreements, and confidentiality agreements
Implications and issues for project managers and innovation personnel, active listening, pitching the innovation, and cognitive biases
Measuring intangible assets, customer/stakeholder impact on value metrics, customer value management programs, and the relationship between project management and value