Judith Grice – Global Pharmaceutical Marketing

1.330 ₽

Автор: Judith Grice
Название книги: Global Pharmaceutical Marketing (2008)
Формат: PDF
Жанр: Медицина
Качество: Изначально компьютерное, E-book

Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards.The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas.Each section includes a “general overview” providing a discussion on that particular Code of Practice and differences/similarities with other countries.