S. Collinson – International Business (2016)

Автор: S. Collinson
Название книги: International Business
Формат: PDF
Жанр: Бизнес
Страницы: 792
Качество: Изначально компьютерное, E-book

This textbook connects tried-and-tested theory, analytical frameworks, data and case examples to deliver a comprehensive guide to the subject from authors who keep pace with the ongoing developments in both theory and practice

Dedication
The seventh edition of International Business is dedicated
to the memory of Alan Rugman, who began this
textbook series over 30 years ago and invited me to join
him as co-author for the fourth edition published in 2006.
Our writing partnership began when I was a visiting professor
at the Kelley School, University of Indiana in
2004 and I reflect on our collaboration in a volume dedicated
to Alan, edited by Rob Van Tulder, Alain Verbeke
and Rian Drogendijk (Collinson, 2015).1 He was a great
scholar and a much-missed mentor. For Alan this book
series represented a lifelong project to continually
improve the way we teach international business and
engage people in a subject he was passionate about.
Alan would be extremely pleased to know that his
colleague and friend, Rajneesh Narula has joined me to
co-author this, the latest edition of his book. Alan’s
ideas and insights remain at the core of this book, but
we have thoroughly revised and updated the text in step
with the ever-changing world of international business.
A brief biography of Alan can be found on page xxi.
Simon Collinson
The seventh edition of International Business
With a new co-author, Rajneesh Narula, we have three
completely new chapters (Chapters 1–3) to open the
book. As shown in these new chapters, we have significantly
restructured the book to place a much greater
emphasis on: (1) technology and innovation, as key
drivers of international competitiveness; (2) institutions
as mediators and moderators of MNE (multinational
enterprise) activities; (3) small and medium-sized
enterprises as important global players; and (4) how
MNEs can be responsible businesses, taking a broader,
more ethical stakeholder approach, rather than a narrowly
profit-oriented shareholder approach.
The structure of the book has also changed, although
we have kept the five main sections and made them
more distinctive. A new introduction: “Frameworks for
this Book: Our Approach to the Study of International
Business” appears just before the start of Part One and
the main chapters. It provides an overview of our
approach and the structure of the book as well as the
standard sections of each chapter. Figure 3 provides the
new outline, linked to a description of how the book is
organized.
The themes covered in the previous Chapter 11 have
now been integrated into the new Chapter 3. Chapter 22
has been thoroughly revised and sits in Part Three, as
the new Chapter 11. This leaves Part Five to focus on
the five key countries and regions (Chapters 17–21).
Within the chapters the structure should be familiar
to those who have used the book before. We have kept
five case studies in each chapter (except Chapter 1,
which introduces the field of international business).
We have 100 case studies and almost one-quarter of
these are entirely new. Most of the rest have been completely
updated or rewritten. Every chapter has been
thoroughly updated, with new data, trends, and references.
A revised bibliography appears at the end of
each chapter.