Philip Kotler – Marketing for Hospitality and Tourism (2017)
984 ₽
Автор: Philip Kotler
Название книги: Marketing for Hospitality and Tourism (2017)
Формат: PDF
Тема: Маркетинг в туризме, Филип Котлер
Страницы: 681
Качество: Изначально компьютерное, E-book
Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.
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