Courtland L. Bovee – Business in Action (2024)
5.000 ₽
Автор: Courtland L. Bovee
Название: Business in Action
Формат: PDF
Тема: Бизнес
Количество страниц: 563
Качество: Компьютерное, издательское
For introductory courses in business.” A Concise and Comprehensive Introduction to Business Fully comprehensive, “Business in Action ” remains significantly shorter than other introductory business textbooks without omitting any important principles and concepts. Featuring a highly organized, objective-driven structure, this Edition builds on the text s tradition of incorporating relevant, contemporary examples from the business world with five brand-new vignettes and case studies bookending its chapters. This updated edition also includes new and revised questions, visuals, and chapters covering relevant business trends and topics. The ideal textbook for introductory courses in business, “Business in Action” covers the full spectrum of contemporary business topics without filler or fluff. Also Available with MyBizLab(r) This title is also available with MyBizLab an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. NOTE: You are purchasing astandaloneproduct; MyBizLabdoes not come packaged with this content. If you would like to purchase both the physical text and MyBizLab search for: 0134473647 / 9780134473642 “Business in Action Plus MyBizLab with Pearson eText — Access Card Package” Package consists of: 0134129954 / 9780134129952 “Business in Action” 0134150775 / 9780134150772″ MyBizLab with Pearson eText — Access Card — for Business in Action”
Описание
Business in Action — это современный учебник по бизнесу, который показывает, как компании работают на практике в условиях быстро меняющегося рынка 2024 года. Автор Courtland L. Bovee объясняет ключевые процессы: от создания идеи и запуска стартапа до управления операциями, маркетинга, финансов и этических аспектов ведения бизнеса.
Книга последовательно раскрывает основные функции современного предприятия — производство, продажи, управление персоналом, цифровую трансформацию и устойчивость. Особое внимание уделяется актуальным темам: влиянию искусственного интеллекта, электронной коммерции, глобализации и ответственному ведению бизнеса.
- студентам экономических и управленческих специальностей
- предпринимателям и владельцам малого бизнеса
- менеджерам среднего звена, желающим систематизировать знания
- всем, кто хочет понять, как устроен реальный бизнес сегодня
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